Antivirus Software Market Information By Type (PC and Phones/Pad), By Application (Enterprises, Individual and Government), Region (North America, Europe, Asia-Pacific, the Middle East & Africa and South America) - Forecast till 2026
Antivirus Software Market Overview:
Global
Antivirus Software Market is projected to grow at a CAGR of 10.8% % during the
forecast period (2020-2026).
Market
growth is fueled by the rising adoption of smartphones and the growing use of
paid antivirus software. However, individuals and micro & small enterprises
use free tools and services, which acts as a major hindrance to market growth.
Competitive
Analysis:
The Key
Players of the Antivirus Software Market
include Symantec Corporation
(Broadcom Inc.) (US), Mcafee, LLC (US), ESET, SPOL. S R.O.(Slovakia),
Bitdefender (Romania), Kaspersky Lab (Russia), Trend Micro Incorporated
(Japan), Avast Software S.R.O. (Czech Republic), Fortinet, Inc. (US), F-Secure
(Finland), Data Cyberdefense AG (Nordrhein-Westfalen), Avira Operations GMBH
& CO. KG. (Germany), BEIJING QIHU KEJI CO. LTD (China), Tencent (China),
Quick Heal Technologies Limited (India), Comodo Security Solutions, Inc. (US),
Microsoft Corporation (US), AHNLAB, INC. (South Korea), Beijing Rising
Information Technology CO., LTD.(China), and Cheetah Mobile, Inc.(China)
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Regional
Analysis:
The
geographic analysis of the Antivirus Software Market has been conducted for
North America, Europe, Asia-Pacific, the Middle East & Africa, and South
America.
North America is expected to be the largest market for antivirus software
during the forecast period. North America has been segmented into three
countries, namely the US, Canada, and Mexico.
The US is
the market leader in North America, accounting for a significant market share.
The antivirus market in the US is expected to grow significantly owing to the
presence of key players in the US, including NortonLifeLock Inc., Malwarebytes,
and Webroot. Market growth in the US can be attributed to the increasing
urbanization, advances in digital technology, and higher disposable incomes.
The ever-increasing number of BYOD users, the adoption of cloud technology, and
the need to protect devices from cybercrimes are some of the major factors
driving the adoption of antivirus software. Various mergers, partnerships, and
collaborations take place in the US market, making it significantly dynamic.
Europe is
expected to hold the second position (in terms of market share) in the overall
market during the forecast period. A large amount of digitalization and the
growing instances of cybercrimes have led to an increase in the demand for
antivirus software. The individual, as well as commercial use of antivirus
software, is growing in the region. Additionally, government organizations are
also making use of antivirus software on a large scale to protect confidential
data from thefts, phishing, malware, and piracy.
The market
in the Asia-Pacific region is expected to register the highest CAGR during the
forecast period. The increasing number of enterprises adopting BYOD and
advancements in digital technology are the main factors driving the growth of
this market; the increasing purchasing power of the middle-class population is
also projected to be vital in driving the market growth. Moreover, the major
antivirus software companies based in the US and the UK are expanding their
business in Asia-Pacific. The adoption of cloud technology is high in APAC, and
thus the demand for cloud-based antivirus software is expected to be high in
this region.
The Middle
East & Africa market is expected to display stagnant growth during the
forecast period due to limited investments in such solutions. The Middle East
& Africa market includes countries such as Saudi Arabia, South Africa, the
UAE, and Qatar.
The South
American antivirus software market is expected to grow at a considerably higher
CAGR than the Middle East & Africa. Countries that are part of South
America include Brazil, Venezuela, Chile, Argentina, and Colombia.
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Segmental
Analysis:
Global
Antivirus Software Market has been segmented based on Component, End User, and
Region.
- Based on Type, the antivirus software
market has been segmented into PC and Phone/Pad. The PC segment accounted
for the larger market share in 2019, with a larger market value
- Based on Application, the global antivirus
software market is categorized into individual users, enterprise users,
and government users. The enterprise user segment accounted for the
largest market share in 2019
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