In-App Advertising Market Size, Share, Trends, By Type, By Platform, By Application Key Players Microsoft Corporation (US), Facebook Inc.(US), Apple Inc. (US) Forecast 2025
Market Overview:
In-app ads are displayed within mobile apps, such as banners at the top or bottom of the app game. In-app advertising is currently the fastest growing form of mobile advertising on the market and is widely adopted by marketers due to its various benefits. For over a decade, mobile and in-app advertising has been one of the fastest growing and technological innovations in digital advertising. Mobile ads include video ads, mobile website displays, and in-app ads.
Key Players:
Microsoft
Corporation (US), Facebook Inc.(US), Apple Inc. (US), Google LLC (US), Amobee
Inc. (US), MoPub Inc(US), The Rubicon Project, Inc. (US), InMobi (US), Verizon
Communications Inc. (US), Tapjoy, Inc. (US)
For More Information@https://www.marketresearchfuture.com/reports/in-app-advertising-market-6005
Market Segmentation:
Type Outlook
·
Banner
Ads
·
Interstitial
Ads
·
Rich
Media Ads
·
Video
Ads
·
Native
Ads
Platform Outlook
·
Android
·
iOS
·
Others
Application Outlook
·
Messaging
·
Entertainment
·
Gaming
·
Online
Shopping
·
Payment
& Ticketing
·
Others
Regional Insight:
By region, the
global in-app advertising market is
segmented into seven major markets: North America, Latin America, Western
Europe, Eastern Europe, Asia Pacific, Japan, Middle East and Africa. Among the
aforementioned regions, the North American market of the in-app advertising
market currently occupies the largest market share with the market share
surpassing desktops and laptops due to smartphone consumption.
India, which currently ranks second in global
smartphone usage, followed by the Asia-Pacific market for in-app advertising,
followed by the North American market. This provides a favorable opportunity
for in-app advertising in this area. The Western European market for in-app ad
tracking was followed by the Asia Pacific market, Latin America, Eastern
Europe, and the MEA region.
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